Media Creating an Effective Media Campaign
From Activist Training Manual, Environmental Justice Foundation This chapter of the Activist Training Manual provides information about why the media is so important to advocacy and how to work with different media. It covers the steps of creating an effective media strategy, including: building a relationship with the media; grabbing the headlines; creating press releases and press conferences; and video news releases.
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Media Creating an Effective Media Campaign
From Activist Training Manual, Environmental Justice Foundation This chapter of the Activist Training Manual provides information about why the media is so important to advocacy and how to work with different media. It covers the steps of creating an effective media strategy, including: building a relationship with the media; grabbing the headlines; creating press releases and press conferences; and video news releases.
