Effectiveness of a social marketing strategy, coupled with law enforcement, to conserve tigers and their prey in Nam Et Phou Louey National Protected Area, Lao People’s Democratic Republic
To reduce these threats the Nam Et Phou Louey National Protected Area is using a social marketing campaign in parallel with traditional enforcement to change the behavior of illegal hunters, village members, and government officials.
https://biodiversitylinks.org/learning-evidence/combating-wildlife-trafficking/evidence/evidence-inbox/effectiveness-of-a-social-marketing-strategy-coupled-with-law-enforcement-to-conserve-tigers-and-their-prey-in-nam-et-phou-louey-national-protected-area-lao-people2019s-democratic-republic/view
https://biodiversitylinks.org/learning-evidence/combating-wildlife-trafficking/evidence/evidence-inbox/effectiveness-of-a-social-marketing-strategy-coupled-with-law-enforcement-to-conserve-tigers-and-their-prey-in-nam-et-phou-louey-national-protected-area-lao-people2019s-democratic-republic/@@download/image/image.png
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Effectiveness of a social marketing strategy, coupled with law enforcement, to conserve tigers and their prey in Nam Et Phou Louey National Protected Area, Lao People’s Democratic Republic
Author(s):
S. Saypanya, T. Hansel, A. Johnson, A. Bianchessi & B. Sadowsky
Publication Date: 2013
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To reduce these threats the Nam Et Phou Louey National Protected Area is using a social marketing campaign in parallel with traditional enforcement to change the behavior of illegal hunters, village members, and government officials.
