Elephant Pepper: Establishing Conservation-Focused Business

Elephant Pepper: Establishing Conservation-Focused Business

Author(s): Patel, Hetu, Nelson, Sara, Palacios, Jesus, Zander, Alison, Crowley, Helen

Publication Date: 2009


This case study examines the development of a commercial product at the intersection of biodiversity conservation, economic development, and improvement in the livelihoods of poor African farmers. It shows how a market-based initiative can drive positive change.

Information relevant to Learning Questions:

Are enabling conditions in place to support a sustainable enterprise?

  • Market demand, profit potential, access to credit/capital
  • Ownership
  • Policies for enterprises, business alliances
  • Financial management capacity, technical capacity
  • Inputs, equipment
  • Targeted participants, combined strategic approaches, biodiversity linkage

Does the enterprise lead to benefits to stakeholders?

  • Increased income for participants
  • Non-cash benefits

Do the benefits lead to positive changes in attitudes and behavior?

  • Not addressed

Does a change in stakeholders’ behaviors lead to a reduction to threats to biodiversity (or restoration)?

  • Agriculture and aquaculture
  • Human intrusions and disturbance

Does a reduction in threats (or restoration) lead to conservation?

  • Species

Enterprise Types:

  • Crops: Chilies


Document type

  • Case-study
  • Report
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