Empowering Cambodian Youth to Reduce Bushmeat Demand: USAID Cambodia Green Future
This case study describes how USAID Cambodia Green Future, implemented by ECODIT and FHI 360, uses a social and behavior change communications approach (SBCC) to empower Cambodian citizens and civil society, especially the youth population, to promote the conservation of the country’s natural resources. Focus areas for conservation campaigns include reducing demand for luxury wood furniture, littering, and reducing the buying and eating of wild meat, referred to as bushmeat by the project team.
Land use change, increased market demand for wildlife and other natural resources, and climate change threaten the rich landscapes and biodiversity in Cambodia. Raising environmental awareness among conservation and civil society organizations requires coordination and strategic communication. These groups in turn promote behavior change that supports biodiversity conservation, forest protection, and sustainable natural resource management.
In 2022, USAID collected case studies addressing the questions posed in the Wild Meat Learning Agenda. The series looks at USAID-funded activities from around the world. More information and resources are available at USAID’s Wild Meat Collaborative Learning Group. The information provided in the case study series does not necessarily represent the views or positions of USAID or the U.S. Government.
