Evaluation of three market based strategies for promoting ecotourism in Petén, Guatemala: Green certification, private reserves, and collaborative marketing
This paper uses published sources and interviews to investigate the costs and benefits of green certification, private reserves and collaborative marketing.
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Evaluation of three market based strategies for promoting ecotourism in Petén, Guatemala: Green certification, private reserves, and collaborative marketing
This paper uses published sources and interviews to investigate the costs and benefits of green certification, private reserves and collaborative marketing.
