2008/7 Value Chain Workshop - Value Chain Cases in the Context of Conservation Marketing and Certification (Cebu City, Philippines)

8:00 – 8:30

Registration

8:30 – 9:00

Opening Ceremony & Welcome

9:00 – 9:15

Keynote Address
Ruby Salutan, Executive Director, Cebu Furniture Industries Foundation

9:15- 9:30

Workshop Objectives

9:30 – 10:00

Rattan Value Chain Study – Lessons for Natural Products going into the Furniture, Gifts & Home Decor and Fashion& Accessories Industry
Ms. Arlynn Aquino

10:00 – 10:15

Break

10:15 – 11:30

Panel 1 – Understanding the Raw Material Supply Portion of the Value Chain

• Biological Base – Our Forests, the Condition of our Raw Material Factories
  Dr. Perry Ong, UP Dilman
• Forest Gatherers’ Perspective, a Need to Understand End Market Requirements when gathering NTFPs
  Ms. Nida Collado, Palawan CBFM Federation
• Forest Policy and its Impact on Raw Material Supplies
  Crissy Guerrero, Non-timber Forest Products (NTFP) Exchange Program
• Overview of Material Mapping and Community Assessment Check List – Update
  Ruby Salutan, Cebu Furniture Industries Foundation

11:30 – 12:15

Plenary on raw material supply issues and use of material  mapping and community check list

12:15 – 1:15

Lunch

1:15 – 2:15

Panel 2 – Understanding the Market for Natural Products in the Furniture, Gifts & Home Decor and Fashion Accessories Industry

• Market Trends, Promotion of Natural Materials in Design
  Ruby Salutan, Executive Director, Cebu Furniture Industries Foundation
• NGOs as Market Facilitators, Lessons from Upland Marketing Foundation
  Rene Guarin, Upland Marketing Foundation
• Sustainable Indigenous Peoples Environmentally Friendly Enterprise
  Dr. Doato Bumacas, Kalinga Mission for Indigenous Communities and Youth Development, Inc. (KAMICYDI)
• Bridging Market Demands with Raw Material Supply Realities, Introduction of the “Conservation Marketing Equation” Tool Kit
  Ann Koontz, EnterpriseWorks/VITA

2:15 – 3:00

Plenary on Understanding the Markets

3:00 – 3:15

Break

3:15 – 4:15

Panel 3 – Taking Action to Achieve Better Coordination Between Raw Material Supplies and the Manufacturers to Meet Market Demand while Conserving our Forests and the Communities’ Livelihoods

• Resources Available in Post Harvesting and Quality Control Technologies
  Dr. Ramon Razal, Forest Products Research and Development Institute, UPLB 
• GTZ Program in Forest Conservation and Enterprise Development; Opportunities for Collaboration
  Don Ignacio, GTZ
• Natural Products Supply Projects and Funding Opportunities
  Eric Buduan, Philippines Tropical Forest Conservation Foundation, Inc.
• TransLinks Program and Resources Available
  Ann Koontz, EnterpriseWorks/VITA

4:15 – 5:15

Plenary- Deciding on Action Steps – Matching Ideas with Resources

5:15 – 5:30

Closing Remarks/Wrap-up

Morning

Kenneth Cobonpue’s Factory (Interior Crafts of the Islands, Inc.)
High-end designer furniture and home accessories manufacturer that uses a wide variety of natural materials

Afternoon

Jimcastler International
International manufacturer of fashion accessories, including handbags and jewelry made from natural materials, sells to Old Navy, Gap and Estee Lauder

Crafters of Cebu
International manufacturer of furniture and home accessories for middle class consumers in the US, they sell to Home Goods,part of the TJ Max chain. Innovative use of a wide variety of natural products

Cebu Furniture Industries Foundation
Visit to information center on material sourcing and design