Branding and Marketing Strategies for Conservation Products: Eco Labels, Certification Schemes and Online Retailers
Presentation given at the TransLinks value chain workshop entitled: “Value Chain Cases in the Context of Conservation Marketing and Certification” June 25-27, 2009 Arusha, Tanzania
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Branding and Marketing Strategies for Conservation Products: Eco Labels, Certification Schemes and Online Retailers
Author(s):
Julie Stein
Publication Date: 2009
Location: Arusha, Tanzania
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Presentation given at the TransLinks value chain workshop entitled: “Value Chain Cases in the Context of Conservation Marketing and Certification” June 25-27, 2009 Arusha, Tanzania
