Developing a Logic Model for Communication-Based Interventions on Antimicrobial Resistance (AMR)
Author(s): Jennika Virhia, Emma Laurie, Tiziana Lembo, Jeremiah Seni, Roxana Pollack, Alicia Davis, et. al
Publication Date: 2024
DOWNLOAD FILEIn developing the Supporting the National Action Plan for AMR (SNAP-AMR) Logic Model, we reviewed relevant communication theories to create and target messages, and we considered behavioral change theories. The model has potential to be rolled out to other countries with similar AMR socio-cultural, epidemiological and economic contexts.
We defined all key elements of the SNAP-AMR Logic Model as follows: (1) resources (inputs) required to enable the design and implementation of campaigns, e.g. funding, expertise and facilities; (2) activities, e.g. co-design of workshops (to define audience, content, messages and means of delivery), developing and testing of materials and data collection for evaluation purposes; (3) immediate deliverables (outputs) such as the production of legacy materials and toolkits; and (4) changes (outcomes) the campaigns aim to deliver, e.g. in social cognition and behaviors.
