USAID's knowledge portal to advance biodiversity conservation and development

Navigation

Partners:

Reducing Demand for Wildlife

USAID, working closely with the Association of Southeast Asian Nations (ASEAN), addressed wildlife trafficking as a transnational crime through the USAID Reducing Demand for Wildlife (RDW) activity. The activity worked to reduce consumer demand for wildlife parts and products, strengthen law enforcement skills, enhance policy, legislation and jurisprudence, and improve regional action to reduce wildlife crime in Southeast Asia and China.

OBJECTIVES

Reduce demand through social and behavior change communication. The activity continued USAID Wildlife Asia’s pioneering use of SBCC as an approach to shift attitudes, social norms, and purchase intent to further reduce demand for wildlife products.
Reduce supply by improving enforcement outcomes through rational, comprehensive regulatory and enforcement systems. To complement demand reduction efforts with strengthened supply side capacities, RDW promoted conservation leadership, strengthened the connection between links of the policy-enforcement-adjudication chain, and strengthened interagency and international cooperation and collaboration.

Bring Home Memories, Not Regrets campaign

Campaigns

Only Elephants Wear Ivory Best Campaign Video with Cindy Bishop

USAID, Thailand’s Department of National Parks, Wildlife and Plant Conservation (DNP), and WildAid launched the “Only Elephants Wear Ivory Best” campaign in September 2022 to reduce the use and purchase of jewelry and accessories made from elephant ivory among women.

MORE INFORMATION

Training

Featured Resources