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Presentation - Conservation Marketing Equation Manual

Presentation - Conservation Marketing Equation Manual

Author(s): Ann Koontz, EnterpriseWorks/VITA

Publication Date: 2008

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Presentation given at the TransLinks Cebu value chain workshop entitled: “Improving Value Chain Dynamics for Natural Products in the Furniture, and Gifts and Home Décor and Fashion Accessories Industry” held July 2-3, 2008 in Cebu City, Philippines. The Conservation Marketing Equation manual, developed by EnterpriseWorks/VITA, is designed as a decision support tool to be used by an individual or project team whose goal is to better understand product development and marketing that promotes conservation and social equity.

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